Meet The Team

Kelly Donia

20 years ago, Kelly Donia founded Donia & Associates, a Multi-Line Sales and Marketing Firm specializing in Commercial Flooring and Carpet Sales.  What first began as a way to give a young mother and her family flexibility in her work schedule as she contributed to their financial support has now grown to a vibrant and exciting business, ever-changing and now giving two other mothers a way to help support their families as well!
Bringing the latest designs in commercial flooring, offering custom capabilities, meeting all range of budgets and styles while not overlooking durability and the environment. All done with a creative mind open toward problem-solving and solution-based approaches.


From Hospitality to Corporate, Assisted Living to Universities, Kelly and her team have experience for all Markets.
But by far, what is most important to Kelly is caring for her customers, for their work and themselves.  

Emily Carr

Versed with a background in construction, Emily Carr, joins Donia Designs adding an in-depth understanding of technical requirements and project management resources needed to thrive in the multifamily and developer marketplace.


From Operations Director in the hospitality sector to Commercial Estimator and Project Manager in the construction industry, her skill set is designed to aid both in end user considerations and general construction support. “It is my goal to service and act as an advocate to our clients’ best interest for long-term cultivated relationships.”


Personally, Emily grew up renovating historic homes and running wires to help pioneer SMART home technology with her father. She landed on Broadway by age 9 and graduated Summa Cum Laude with a BFA from Point Park University’s Conservatory of Performing Arts.


When she’s not working on the latest design project, Emily enjoys snuggling and chasing down her two beautiful children, Greyson and Courteney.

Laura Eberly

Laura is the showroom manager for Donia and Associates.  For her, the customer is top priority, and If you need a sample or a quick quote, it is her aim to get you what you need as quickly as possible.  


Before coming to Donia, Laura had a varied professional experience, spanning positions such as Costume assistant at Sight and Sound Theater, working in the Participant Education Department at Vanguard, to Homeschooling her 4 children for 13 years – what each one has in common is customer service, and Laura’s goal is the be the best customer service rep on the east coast!


When she has the chance, one of Laura’s favorite things to do is hop in a car or a plane with her husband and travel to new places to explore – her dream is to one day visit the Fairy Chimneys of Cappadocia, Turkey.

Joanna Castro

Representing Central\North Jersey, Joanna Castro is a United  States Army Veteran who brings an array of experiences.  She has a background in Operations and Project Management in the flooring industry.  She has worked with Architects, Interior Designers Developers, and End Users. From color or pattern, advising on the best product for the specification, to handling your installation questions, Joanna has done it all and is highly committed to making your project a success.   
Joanna graduated from NJCU with a B.A in Political Science and Served the Army as a Combat Medic where she traveled on missions to Honduras and Nicaragua. 
In her spare time, Joanna enjoys spending time with her 2 children Ayden and Ian, CrossFit, and drinking coffee!  
You can follow her Flooring adventures @floor_connoisseur.

Emma Liberi


Emma Liberi is the Marketing and Sales Coordinator at Donia Designs. She coordinates all social media platforms, event planning, and is steadily training to become a Junior Sales Rep. 


Emma graduated from West Chester University of Pennsylvania in May of 2019 and soon after joined our Donia Designs family. From her previous internships and event work at Terrain she has found a passion in Sales and Marketing and loves working with all of the beautiful colors, patterns, and designs implementing them into our marketing, social media and website.


A goal of Emma’s for Donia Designs is to continue to make us an inspiration in the industry and to help provide professional and prompt assistance to all our clients. 


In Emma’s spare time she enjoys yoga, cycling, photography, and spending time with family and friends. You can always count on her for a good charcuterie board.  Invite her over to your firm today and put an order in for a board and new flooring and carpet design inspirations from Donia Designs.

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